Imported mattresses are so expensive, where is the cost?

"One-third of one's life is spent in bed." - a statement so powerful that many people suddenly wake up to the fact that when it comes to sleep quality, you really should be better to yourself.

At present, the price of general mattresses on the market is around 2000-3000 yuan, while the wide price of imported mattresses exceeds 6000-7000 yuan, and even the asking price is above 20,000-30,000 yuan, and the price is more than 5 times that of ordinary mattresses. Is it reasonable for imported mattresses to be expensive? What is the weight of imported mattresses?

1. The technical level of well-known brands.

Imported mattresses are often expensive, and the most important factor depends on the technical level of well-known brands. It is estimated that each "first" well-known brand has many years of experience in sales and marketing, and has long been committed to the production of a certain category (such as Ximeto mattresses, natural latex mattresses). Excellent well-known brands are also constantly exploring new mattress technologies, and continue to pursue perfect and more extreme sleep quality. There are also technologies that can improve the breathability and bacteriostatic properties of mattresses. This technical creation and invention have brought people closer to the ultimate sleep quality.

2. High-quality natural stone.

Imported well-known brands are very unique in their wide range of materials, and generally choose materials that are of course comfortable. For example, natural latex mattresses, cotton fabrics, etc. Imported well-known brands in Europe like to use some pure natural materials, such as horse mane, horse hair, duck down, mulberry silk, etc., to improve the air permeability, moisturizing and hydrating properties, and air permeability of mattresses. The application of expensive pure natural materials and the enjoyment of royalty, of course, make mattresses more "expensive". In addition, overseas customers prefer thicker mattresses and thicker raw materials, which is also the reason for the higher price of mattresses.

3. Added value of well-known brands.

The legendary "world's top ten bedding brands" are basically all owned, famous brands with a long history, and many famous brands have a history of over a hundred years. Some well-known brands also have many "firsts", such as Simmons mattress is the inventor of Simmons mattress, Dunlop is the inventor of natural latex mattress, and Silian has the title of world sales champion. This kind of excellent character requires the use value of well-known brands and products.

4. Although many well-known imported brands have set up production lines in China, some products with precise positioning at the top of the pyramid are basically imported from overseas. Factors such as transportation and import tariffs are one of the reasons for the sky-high prices.

5. The influence of five-star hotels. The mattresses and pillow cores of five-star hotels are considered to be the most comfortable and luxurious. This star-rated hotel is generally a fan of famous bedding brands and a billboard for the promotion and planning of mattress quality.

With the improvement of Chinese-style household consumption level, everyone has higher regulations on the quality of life, which has also promoted more and more imported bedding brands to enter our country. Many international first-line bedding brands have already entered our country, including well-known brands from Britain, the United States, France and other countries.