Memory cotton mattress sales broke the circle, accounting for more than 50% of sales, detonating the "health care spine" craze

In recent years, as consumers continue to pay more attention to sleep quality, memory cotton mattresses, as an important category of healthy bedding, have ushered in a period of rapid growth. Data show that the online sales of memory cotton mattresses have exceeded 50% and are expected to exceed 55% by 2025. Behind this trend is a profound change in consumption habits and communication methods.

Live streaming platforms have become a new growth engine

In the evolution of sales channels, traditional e-commerce is no longer the only main force, and short video and live broadcast platforms are rapidly emerging. Platforms such as Douyin and Xiaohongshu use the "planting grass + transformation" model, and through the in-depth explanation and scene-based display of professional live streaming hosts, the core advantages of products - such as "healthy sleep" and "spine support" - can be accurately conveyed to target users.

Especially in terms of spine protection function, Meituo bedding provides consumers with a more ergonomic sleep experience with scientific design and high-density memory cotton materials. This selling point is not only popular among urban white-collar workers and young mothers, but also gradually affects the health upgrade needs of the middle-aged and elderly consumer market.

Facing 2025, we will continue to consolidate our main online positions

In the face of the upcoming 2025, we will continue to strengthen the online channel layout, expand the form of live broadcast content, and optimize the user reach path. At the same time, the R & D side will also focus on new trends such as "intelligent sleep" and "personalized customization", and strive to maintain a technological and brand leadership in the memory cotton segment.

Maito Bedding has always believed that what really impresses consumers is not a gimmick, but a continuous and reliable sleep experience. In the future, we will continue to cultivate on the track of healthy bedding to bring every user a true feeling of "good sleep".